Market Mix Optimization

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CASE STUDY

In this case study, we will learn more on how our media mix model helped allocate budgets to marketing channels and achieve targets.

INDUSTRY

A leading US Consumer Electronics Company


CONTEXT:

Marketing departments to maximize the return on their marketing investments by applying a data assisted approach for measuring the returns on the media spend. They were unable to evaluate if expected ROIs from media channels were being realized. Hence to enable the client to make data assisted, benchmarked and informed decisions a Media mix model was required.



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