PUBLISHER
Publishers have an incredible impact on the success of a game. Their primary responsibilities include funding the game development, nurturing a gaming community to generate lasting revenues, and setting up production milestones that ensure a flawless game development process. Affine’s analytical solutions help Publishers to boost game connection with its audience by overseeing engagement activities like marketing, sales, PR, and social media fan pages that publish key-information to the gaming community.
Platform
Platform
MARKETING
Publishers can discover new ways to market the games through better audience segmentation and can improve player retention by constantly improving the game by using a powerful data analytics platform. Affine’s analytical offerings help improve efficiency across various marketing activities such as Campaign Analysis and Content Strategy.
NEED
Measuring the effectiveness of multi-channel marketing campaigns based on sales attribution might be challenging. But learning from historical data helps to design successful campaigns in the future.
IMPACT
Campaign management helps efficiently plan and develop campaigns that generate high returns on investment while ensuring the proposed execution of personalized campaigns across all channels through which customers interact.
NEED
Content is king. Designing your content effectively; helps you take the business to the next level. Incorporating content marketing best practices in promotional activities will help you get the word out and increase your content’s chances of being shared in the community.
IMPACT
While gamers don’t respond well to detailed and complicated campaigns, they encourage others to try your games by sharing their experiences. Building your community on social media platforms like Facebook, YouTube, Twitch, or Twitter, you establish your brand by building trust in a community that engages with your content activities.
NEED
In order to retain the existing customer base, it becomes important to keep the track of the following -Who is likely to attrite?Which of the customers that are likely to attrite are valuable customers? What kind of promotions are needed to retain them?
IMPACT
Effective customer retention helps in improved profitability by identifying and targeting the highest value customers. It also helps to identify the profitability drivers and factors that change customer behaviour and help in higher retention.
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