Customer Lifetime Value

Date : 10-10-18

Customer Lifetime Value

In this case study, we will learn Affine’ s holistic framework helped to reduce the churn rate and maximize customer acquisition

INDUSTRY
An US based merchandise warehouse club

CONTEXT:
The client experienced a higher churn rate compared to the industry standards and the rate of customer acquisition had become stagnant over the past 6 months. They wanted to replace their existing strategy of customer acquisition and churn rate minimization with a holistic framework to tackle the industry challenges.

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