Customer Lifetime Value
In this case study, we will learn Affine’ s holistic framework helped to reduce the churn rate and maximize customer acquisition
An US based merchandise warehouse club
The client experienced a higher churn rate compared to the industry standards and the rate of customer acquisition had become stagnant over the past 6 months. They wanted to replace their existing strategy of customer acquisition and churn rate minimization with a holistic framework to tackle the industry challenges.