Sales
Affine’s Sales Analytics is a comprehensive analytical solution that provides real time, fact-based insight into the entire sales process. It provides new levels of information richness, usability, and reach to sales professionals throughout the enterprise. Our solutions in Sales analytics are Territory alignment,Incentive optimization and Lead management.
Need
Sales team deployment in a territory (geographic or otherwise) needs to match the ability of the team and the sales potential of the territory.
Impact
Territory alignment helps in better assignment of sales force to harness potential of areas aligning with national and regional goals. Sales teams receive a fair territory with respect to effort required and their sales potential. Also, improved customer coverage will result in more satisfied customers.
Need
Incentive compensation plans need to be designed to promote desired behaviour among sales associates and meeting the financial targets. Also, the payout needs to be done in a fair and transparent manner.
Impact
Incentive optimization leads to higher sales due to better motivation of sales associates. It also boosts their morale because of a sense of fairness in achievements and payouts, which leads to higher performance.
Need
Sales leads need to be pursued efficiently to gain maximum business with minimal effort. Also, the prioritization should be aligned with the incentive compensation plan for the sales associates.
Impact
Efficient lead management results in higher conversion rates due to prioritizing right targets with the right messages/products/offers. The priority grids based on expected lifetime value of leads ensures continued business growth.
Case Study
Campaign Management
Designing campaigns for customers across lifecycle that focus on improving product adoption, customer retention and product / subscription upsell
Market Mix Optimization
Media mix model helped allocate budgets to marketing channels and achieve targets
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