Fraud detection model hit rates improved by 50% compared to rule-based system


Risk concerns continue to be top-of-mind for bankers. There is a continuous need to identify, measure, control and monitor it. Affine brings financial institutions best-offered capabilities to proactively manage risk are Fraud management, Credit risk management and Risk Compliance and Governance.

Affine’s expertise in pattern recognition and analytical tools can help banks to isolate incidents of fraudulent transactions.


Banking fraud is an ongoing reality. The rapid increase in number of customers and their bank interaction fronts has generated a need for continuous improvement in fraud management techniques to keep the system secure. Hence, the banks need to be able to proactively identify and prevent transaction and account frauds.


Assortment optimization helps in increasing the purchase basket size of customer leading to increased revenue by catering to the diverse needs of customers. It helps in achieving the higher margin and lowers the inventory liability by ensuring a healthy sell-through rate for products.

We can help retailers develop an analysis engie which can determine the impact of different price promotions. A simulator can help the business determine the impact of various plans and the best alternatives, aiding decision making.


Pricing Promotions like discounts, clearance and, BOGO help to attract customers and move more units at the cost of margin. An effective analytical approach to promotional pricing is needed to determine the best trade-off between sell-through and margin.


Promotional pricing analytics determines the optimal prices that lead to higher volumes, gross profits and velocity of sales. It also determines the best trade-off between maximum margin and maximum sell-through scenarios. The regular campaign monitoring leads to generation of directional insights that help design efficient future campaigns.

Affine can help retailers decipher the strengths and abilities of different aisles and endcaps in the store and how best to utilize the shelf space by analyzing purchases.


Retailers need to make the most of up to date insights in consumerism and visual merchandising, planogramming to constantly exploit quality high street marketing techniques. Effective planograms combine the needs of the store with the needs of the consumer, makes the products visually more attractive and available in the store and increases the sales by category.


Efficient planogram leads to bigger basket size by influencing customer’s purchase decision. The attractive end caps and highlighted offers in the planogram motivates the customer to explore the store more and hence increases sales.

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